Brand kit
scrolling.ai, in one page.
The S is a feed in motion: two swipes and a turn. Use these files as they are. Every logo is available as SVG and as a high-resolution PNG.
App icon (3D)
App stores, social avatars, launch posts
Icon (2D / mono)
One-colour print and embossing
Favicon
Browser tabs, small UI
Wordmark
Default on light backgrounds
Dark lockup
On graphite and photos
Light lockup
On warm white
Palette
Graphite
Text, icon tiles, dark surfaces
Acid Lime
The S, buttons, highlights. A fill, not a text colour on light
Warm White
Page background
Electric Green
Live and success signals, glow accents
Typeface
Modern.
Bold. Clear.
Figtree, a geometric sans: 800 for headlines and the wordmark, 600–700 for UI. Inter for long-form body text.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Clear space
Keep at least the width of one S stroke empty around the mark and the wordmark.
Minimum size
16 px for the icon, 80 px wide for the wordmark. Below that, use the icon alone.
Don't
Recolour the S, set lime text on warm white, add outlines, or stretch and rotate the mark.